China’s ‘flaunt your wealth’ challenge goes viral with people falling out of cars with luxury goods

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Safety and purpose of trend called into question

A woman falls out of a red sports car with make up and cash scattered around her.

Last week, one influencer had a friend shoot a video of her falling out of a car onto a pedestrian crossing in Taizhou, a city in China’s eastern Zhejiang province.

The video picked up more than 50,000 views on video sharing platform TikTok, according to Chinese state media People’s Daily.

A Chinese influencer posed as she fell out of a car on the crosswalk with her luxury goods scattered on the floor. PHOTO: Chinese netizens question the safety of the trend after influencer Chen posted this photo. (Weibo)

Pictures showed the woman, identified only by her surname Chen, lying face down on a pedestrian crossing with luxury items worth thousands of dollars scattered around her.

The post attracted more than a thousand comments, with Chinese netizens questioning whether it was safe for the woman to be posing in the middle of the road.

Local police later issued Ms Chen and her friend a small fine for parking illegally.

The global internet trend started in July in Russia after a DJ posted a photo of himself pretending to fall out of a private jet on Instagram.

Since then, more than 100,000 Instagram posts with hashtags such as #fallingstars and #fallingstars2018 have been posted around the world.

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